This morning I clicked on a little ad at Facebook that promised to tell me the secret to online marketing. Because my business is mostly I was interested in getting more traffic. I had to laugh as I was taken to a page that promised to “share this free information” with me if I gave my name and email. I filled in the blanks. Next I was redirected to another page where if I gave my info again I would be given a FREE GIFT that would change my life, increase my income by thousands of dollars and change my life forever. After giving them my information I was redirected to a video. Now this is a 16 minute video where a guy tells you over and over again how much money he’s made online going from knowing nothing about marketing, no list, no contacts and in just one month he broke the bank.
I didn’t make it all the way through the “free sales pitch” video. I clicked add to cart to see how much he wanted for my “free gift” that ended up being a sales pitch. For just $97 bucks I could be like him and make money hand over fist. I resisted.. LOL
Truth be told we all want more, more money, better cars, bigger house, nice clothes, travel, eating out etc. The question though for me is how do I want to get these things? As a business person I am not comfortable with outlandish promises that end up in big sales pitches. To me is something is FREE I want it to be free and worth my time. I figure if I’m willing to get on your “contact” list and receive emails at least once a day for the rest of my internet life you should give me some information that I can actually do something with. I don’t understand the lack of ethics in marketing by some people today.
I market and I promote my products and services, even here on my blog. That’s business. While telling you about my books, classes, jewelry, coaching, etc. I give information that you can actually use to aid you in taking your power back and creating something different in your life. I also give away hours each week in my FREE radio shows, videos all over the net, groups I’ve created and believe it or now, I even give away free coaching for those who really don’t have two dimes to rub together yet are really ready to do something different.
It’s funny when I watch a lot of Free Gifts today that are really nothing more than fast talking used car salesman type hype. They’ve studied enough marketing to understand that if they tell you “this offer want last for long, act now before the opportunity is lost, limited number of these”, etc, that it ignites the greed in a lot of people who want something for nothing or very little anyway. The price is always there, the promises are mostly empty in this type of marketing. They make their money getting you all excited so you will just click the Buy It Now button.
My family and friends tell me that I’m not pushy enough. That’s ok by me. I know that what I offer has value and I trust that those who are ready for the information will find it. I don’t push giving away free coaching to get people to sign a contract, if you benefit from working with me you will keep working with me. That’s the way I look at it.
I’m not interested in having a million person email list to bombard with messages that get caught up in the spam folder or deleted upon seeing it’s yet another sales pitch. I want to have a relationship with my clients. I want to know you, the person that you are now and the person you are creating yourself to BE. I want you to know me as a real person. I’m not fancy, but I’m funny, insightful and pack a punch a lot of the time. I’m excited about life, thrilled about what I’ve learned in more than 50 years living, learning and playing.
I don’t even promise you that I have your answers. I don’t have them. What I DO have is experience, intuition, love, and loads of information that has worked for me and many other people I’ve shared with. That’s my marketing pitch. I want to help you create your life the way you want to experience it. Sure I want you to buy my book, purchase a necklace now and then; the utility company’s enjoy getting paid. Most of all I want to help. See I do what I do because it’s what I love. It’s my way of sharing the joy and excitement of my life experience.
My friends and family are glad that I coach, do radio shows, and write this blog because I’m not holding them down to share everything I’ve discovered each day like I used to do. Smile
Here is a video I made on changing your life. I hope you enjoy it, take something from it that helps you.. oh yea.. and buy my book A Journey Back To Self. Subtle huh??? LOL
Here is the book I’m talking about click it or this link to get your copy signed and the FREE two hour teleseminar I talk about. The seminar is really FREE no obligation, nothing to do. You buy the book, I let you know when the call is and how to get there. Easy huh?
Love yourself well,